Women For Tri™, a program of The IRONMAN Foundation launched by IRONMAN and Life Time Fitness in 2015, works to increase female participation at all levels of triathlon. The program seeks to identify and diminish primary barriers to entry and mobilize triathlon advocates to encourage and engage female athletes across all race distances and representing all athletic abilities. Since inception, over $131,000 in scholarships and grants have been awarded to female collegiate athletes and triathlon clubs supporting female participation initiatives. Women For Tri embodies the heart and soul of what makes the sport so rewarding: testing your ability, overcoming challenges, and realizing the full depth of your potential in the most widely recognized test of endurance – triathlon.
Women For Tri is advised by a board of 12 women who have dedicated their personal time and expertise to help accomplish this mission. Passion and love for the sport is #whywetri.
The 2017 Women For Tri Board of Advisors
At IRONMAN HQ in Tampa, FL. 2017 Women For Tri Board of Advisors with The IRONMAN Foundation and Life Time Tri staff. From left: Executive Director of The IRONMAN Foundation, David Deschenes, Leesa Eichberger, Meredith Atwood, Cris Howard, Joanna Graham, Lindsay Meyers, Life Time Director, Marketing Partnerships and Strategic Alliances, Megan Timmons, Casey Cortese, Amanda Wregg, Julia Beeson Polloreno, Moira Horan, IMF Community Relations Manager, Sarah Hartmann, Life Time Tri Event Marketing Manager, Alexa Strobridge, and IMF Athlete Engagement Coordinator, Rachel Kollar. (Not Pictured: Kyrsten Sinema, Katherine Kelly Lang, and Rachel Joyce)
MEREDITH ATWOOD, Roswell, GA
Attorney, Blogger, Author
Meredith, better known as "Swim Bike Mom," authored Triathlon for the Every Woman, a funny, informative book that empowers women of all backgrounds to become triathletes. She’s an attorney, business owner, and a triathlon coach (USAT Level 1, Youth and Junior, and IRONMAN® certified). She is a regular contributor to Triathlete Magazine. In 2015, Meredith launched a line of triathlon wear (Tri*Fe) which provides triathlon gear for women sizes XS to 4XL. A wife and mom of two children, Meredith completed her first IRONMAN® triathlon in 2013. In 2016, she is taking on two IRONMAN 70.3 races and three full IRONMAN races. She is currently working on developing a non-profit, Swim Bike Give, and blogs at SwimBikeMom.com.
CASEY CORTESE, Denver, CO
Founder & Chief Experience Advocate, The Sweet Spot Agency, LLC
Casey is an experiential marketing and philanthropy expert with several strategic ties to the active lifestyle and business communities. She’s responsible for the creation of several award-winning sponsorship programs, most notably the Janus Charity Challenge, a national triathlon-based fundraising initiative which raised nearly $55 million for charities throughout the U.S. Casey has completed seven sprint triathlons, 16 half marathons and one full marathon, and in 2015 completed the Triple 7 Quest - seven half marathons and one full - across every continent in 11 days.
LEESA EICHBERGER, Encinitas, CA
Head of Brand Marketing, Farmers Insurance
Leesa has over 20 years of experience in consumer marketing, and is Head of Brand Marketing for Farmers Insurance, where she oversees the brand, advertising, media, sponsorships and creative services. Prior to Farmers Insurance, she was CMO of Jenny Craig where she was named one of the Top 100 CMOs on Twitter. She has a passion for health, wellness and fitness, and has been an active triathlete since 2007. Leesa also serves on the Board of Directors for the California Avocado Commission.
JOANNA GRAHAM, Norfolk, VA
Director of Academics, Veritas Prep
Joanna has a natural talent for standardized testing and helping aspiring students get into college and grad school. When she’s not engrossed in psychometrics, she can be found supporting veterans and military families through her work with Team Red, White and Blue and Dog Tag Bakery as well as her alma mater Georgetown University. A proud military spouse and part-time race director, Joanna is also an avid endurance runner, completing various distances from marathons to 100 miles and recently added a 140.6 triathlon (Beach 2 Battleship) to her resume.
MOIRA HORAN, Spring Lake Heights, NJ
Founder, Jersey Girls StayStrong Multisport Club
Moira has participated in countless marathons, IRONMAN®, IRONMAN® 70.3® and other triathlons since 1993. Her focus over the past several years has been on sharing her experiences and training others as an IRONMAN Certified and USA Triathlon Coach Certified Level 1. She co-founded the Jersey Girls Triathlon in 2010 and started the Jersey Girls StayStrong Foundation in 2012.
CRIS HOWARD, Reston, VA
Global Project Director, Covance
Cris created the Well Steps® program individual health coaching program to Fortune 500 companies. Johnson & Johnson awarded her Well Steps® program with its Chairman Award, translated it into 48 languages, and implemented it in a series of clinical trials spanning 41 countries. Combining a positive attitude with a lot of hard work, Cris has worked her way from “just a back-of-the-packer” to “Kona qualifier”.
RACHEL JOYCE, Boulder, CO
Professional Triathlete, Attorney
Rachel has raced triathlon professionally since 2008 having started the sport as an age grouper in 2005. She is a three time Ironman champion and has finished runner up at the Ironman World Championships twice. She has shared her experiences in triathlon through a monthly column in Triathlete Europe, is a contributor to the website, Witsup.com and is a Level 1 certified coach with the British Triathlon Federation. Prior to her triathlon career, Rachel worked as a construction attorney in London for 8 years.
KATHERINE KELLY LANG, Hollywood, CA
Emmy-Award Winning Actress
Katherine is an Emmy-Award winning producer, actress, spokesperson/ambassador of Breakaway from Cancer and avid triathlete. Her love for the sport and extensive social media following will help the initiative reach a new audience, empowering a large group of her supporters to try the sport. Katherine has competed in two IRONMAN® 70.3® events and plans to do an IRONMAN® triathlon this year.
Managing Director, The Active Times
Lindsay, a former professional basketball athlete, has completed multiple IRONMAN 70.3 triathlons with her first IRONMAN triathlon scheduled in July. She currently teaches Monday Motivation boot camp at The Active Times, is a social media specialist and creates viral content in the endurance sport, health/fitness, and adventure travel space, having traveled to 70 countries. As a former Associate Professor at Columbia University and child therapist, Lindsay supervised graduate students and lectured on mental health topics including nutrition, exercise as therapy for children with special needs, and eating disorders in women. She has incorporated running and therapy for special needs children with New York Road Runners.
JULIA BEESON POLLORENO, San Diego, CA
Editor in Chief, Triathlete Magazine
Julia is the Editor in Chief of Triathlete Magazine, and is deeply rooted in the sport of triathlon. She will be instrumental in content development and education for both beginner and elite athletes. Julia, a mother of two children, is a multiple-time IRONMAN® and IRONMAN® 70.3® finisher.
KYRSTEN SINEMA, Phoenix, AZ
U.S. Representative, Arizona – 9th Congressional District
Kyrsten is the first sitting Member of Congress to complete an IRONMAN® triathlon. She also enjoys competing in Life Time Tri and Esprit de She events in her home state of Arizona. Kyrsten has previous experience bringing women into the sport and is passionate about the opportunity to use her influence to drive Women For Tri.
AMANDA WREGG, Tampa, FL
Account Supervisor, PP+K
Amanda gained 7 years of experience working in triathlon through her tenure at IRONMAN. With the support and direction of leadership, she conceptualized, developed and managed the Women For Tri program for its first two years. She currently works on the agency side as an Account Supervisor with a local, full-service marketing/production firm in Florida, PP+K. Although no longer in the "biz" she still maintains an affinity for the IRONMAN brand and a continued passion for the sport - it is truly life changing.